Redefining Casual Wear

Established in 2023, Butterfly Effect is a fashion house known for working within the gray areas of leisure and formal attire. Inspired by the unorthodox methods used in modern art, our cut and sewn garments are designed to mix-and-match comfort and style to create a polished look with a relaxed edge. Driven by the community, we aim to highlight the unique identities of each individual to compliment their everyday aesthetic.